ReachMail announces Easy SMTP – a way to send Transactional or one-at-a-time emails. Easy SMTP is a cloud based solution; there’s no hardware or software to buy. ReachMail customers can use it to send order confirmations, shipping confirmations, or new account confirmations.

To see how Easy SMTP works check out this video

Easy SMTP is superior to other solutions because it provides:

• Completely secure connections on either port 465 or port 25. Connections are secured by the latest protocols – SSLv3 and TLSv1.
• Provides the most reporting of any solution; in addition to opens, Easy SMTP provides clicks, bounces, opt-outs AND spam complaints.
• Builds an automatic backup list within ReachMail to store all of your transactional emails. You can build multiple lists depending on the transaction. For example you can have separate lists for new accounts and shipping confirmations.
• Configurable sending – allows you to send using a dedicated IP or a shared IP pool. No waiting for IPs to be warmed up.
• Highest level of authentication – Including DKIM and SPF and a robust sending infrastructure that can handle massive volume.

Read More

One of the biggest mistakes an email marketer can make is to treat the email list as a static, unchanging object with the goal of mass distributing one-directional messages. Instead, the list should be used as a source of valuable information – information that can help with your customer relationship management (CRM) efforts in both business-to-business and business-to-consumer marketing.

Integrate with Social Media

If you want to build relationships with your customers, you need to meet them on their level, which means engaging them on social media. Integrate social media with your email marketing campaign by providing buttons to your social media platforms, including Facebook, Twitter and YouTube. Provide rich content tailored to what you know about the individual based on information from the subscriber profile, and encourage subscribers to share it.

Click here to read more.

Visit us at ad:tech New York in booth # 1101. Register for the Conference as our special guest with code: ADNY11EX20 for a 20% discount. Let’s talk about your email marketing challenges and how we can help.

As the #1 event in digital marketing, ad:tech draws over 10,000 industry professionals to its leading-edge conference and exposition to help them gain the tools and techniques needed to compete in digital’s fast-changing world.

See you in New York!