America’s Relationship With Work Email

We surveyed one thousand people who consider email significant to their work, to find out which parts of the country have the busiest professionals.

Americans differ when it comes to the rate at which they check work email. Thirty percent have their email open constantly, 54 percent check their email multiple times per day, and just 16 percent check their email once a day or less. Thirty-seven percent of workers in the Northeast report their email is constantly open in front of them at work, and 31 percent from the West say the same—these two regions are both above the national average. Massachusetts has the national high, with 68 percent of professionals in the state reporting they have their email open throughout the work day.

How about the infamous “first check” of the day—does it happen in bed, at breakfast, on the train, twenty minutes after you’ve arrived at the office and gossiped for a bit? Well, 71 percent of Americans check for the first time between 5 a.m. and 9 a.m. New York and New Jersey average the latest first check—just before 9 a.m.—and people in Utah check earliest, just after 6:30 a.m., on average.

As for checking for the last time before bed, thirty percent of Americans check before 6 p.m. and 70 percent after 6 p.m. Forty-six percent of Virginians check their email for the last time between 9 p.m. and midnight, while 13 percent more finish up after midnight. Not to be outdone, 71 percent of Tennesseans are fellow night owls, checking their email after 9 p.m., and just 12 percent check last before 6 p.m., well below the national average.

When it comes to sending emails, nearly half of all Americans (46 percent) send fewer than 10 emails per day. Thirty percent of people send 10 to 25 emails per day, 16 percent send 25 to 50, and eight percent send more than 50 emails per day. The West has the lowest average of sent emails, at 18 per day. The Northeast tops all regions and averages 22 sent emails per day, while Massachusetts has the national high of 28 emails sent per day, on average.

Response time on these emails also varies from region to region. Fifty-eight percent of Americans say they respond to emails within one hour. Twenty-six percent respond within one to six hours, 11 percent respond within six to 24 hours and the remaining five percent respond after 24 hours, on average. Virginians report the quickest email replies with an average response time of just over two hours. New Yorkers, surprisingly, are on the slow end—12 percent say they average a day or more to respond and 33 percent take at least six hours.

Unread emails also vary in number based on region. Over half of Americans have less than 10 unread emails in their work inbox. Twenty-six report having less than 50 unread emails, 13 percent have more than 100 unread emails and six percent have between 50 and 100. South Carolina reports the most unread emails, with an average of 29, while a whopping 30 percent of Tennesseans report having more than 100 unread emails. The Midwest has the fewest, with an average of 17.

Protect your reputation – and get better deliverability with DMARC

A common question we receive from marketers is “How do I get better deliverability?” We typically review a sender’s lists, offer and authentication setup to make sure the sender is sending the right offer to the right person using a valid email configuration (i.e. DKIM or SPF with the proper domain setup)

But what if your list is great, you’re sending out highly engaging email using the correct setup? One possible source of problems is what if a spammer is “spoofing” your email? Unbeknownst to you, a spammer could be forging your sender address and get a free ride on your reputation. Until very recently you’d have no idea how to find out if this is happening.

Fortunately, major senders like PayPal and major banks and receivers like Gmail, AOL and yahoo have collaborated to develop a specification called DMARC to combat this problem.

Basically – it’s a way to tell the recipient what to do with email that they receive that’s not aligned. You publish a policy on which authentication mechanism DKIM, SPF or both.

Examples are:

  • Mis-matched From and DKIM signature domains.
  • Use of sub-domain in signature or From without corresponding support in the DMARC record.

You have several choices to tell the recipient what do with misaligned email:

  • None – monitor – telling the recipient that you are not making a recommendation on what to do with any misaligned email. It’s best to start here and then gradually move to making recommendations
  • Quarantine – tells the receiver to treat the email with suspicion
  • Reject – tells the receiver to not accept any email that doesn’t pass alignment

Why wouldn’t you consider automatically telling recipients to reject non-aligned email? Keep in mind that you may be a larger organization that sends a variety of email – corporate, marketing or transactional. Plus you may have a variety of users sending out different versions – legitimately of each type of email. It’s best to get reports on the failures sent back to you so you can fix alignment. Participating receivers send back:

  • Source IP – the IP sending the email
  • Count – how many of each version received
  • Disposition – what the recipient did with the email
  • SPF – pass or fail
  • DKIM – pass or fail
  • Header from: ie. example.org

Besides getting great information on your email that’s sent another major benefit is that you’ll see enhanced email deliverability. Gmail, for example, states that email that’s not authenticated are likely to be placed in the junk folder. They recommend publishing a DMARC policy. For more detailed information check out our DMARC support article.

Connect with over 700 apps to ReachMail

Connecting ReachMail with popular web apps is now almost as easy as pointing and clicking with a simple web app called Zapier. Zapier is tool that allows you to connect apps together without any programming required.This allows you to move data back and forth automatically.  To connect ReachMail to Zapier and then to any other app follow these instructions.

This is great because before – you would have to have advanced technical skill to connect ReachMail’s API to that other apps API – no small task.

The main benefit is that you can move email addresses back and forth between ReachMail and virtually any other application. Here’s just a small sampling of the applications you can connect to:

Gravity Forms and ReachMail. Gravity Forms is a WordPress app that makes it easy to create signup forms on your WordPress powered website.

Unbounce  and ReachMail. Unbounce allows you to build landing pages that have excellent conversion rates – meaning visitors won’t bounce away. Hence “Unbounce”

SalesForce and ReachMail. SalesForce is the world’s largest customer relationship management tool. Extremely powerful and used by some of the biggest organizations.

Google Sheets and ReachMail. Google Sheets is a cloud based spreadsheet alternative to Microsoft Excel.

WordPress and ReachMail. WordPress is a free content management system that allows you  build websites for free. You’ll be able to notify all of your ReachMail subscribers automatically when you have a new blog post.

Zoho and ReachMail. Zoho is a CRM system built for small businesses.

Invoice Ninja and ReachMail. Invoice Ninja is a free, open source way to create invoices. You’ll be able to post to ReachMail anyone you invoice through Invoice Ninja.

How would this work in actual practice? With Zapier – you can take anyone who signs up for your list in Gravity Forms automatically be added to your ReachMail account and also be added to your Zoho CRM system. Or anyone you add to SalesForce can be added automatically to ReachMail. If you then send a campaign to your contacts with ReachMail then you can update your SalesForce account with activity data, ie. opens, clicks, bounces or un-subscribes.

For a complete list of all Zapier apps that you can connect to check out https://zapier.com/app/explore.

Questions? Email support@reachmail.com or call us at 888-947-3224.