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Do you send ReachMail campaigns from …

Tuesday, April 8th, 2014  •  0 Comments  •  Uncategorized

Do you send ReachMail campaigns from …

If you do then you need to know that Yahoo has made some major technical changes that will affect your campaign performances. If you do not send your ReachMail mailings from a Yahoo address, you are not affected by this change.

Over the weekend Yahoo changed it’s DMARC (email routing/authentication) policy from NONE to REJECT.  What does that mean? In short, it means that any mail sent from a address but not routed through Yahoo’s SMTP servers was rejected by receivers who respect DMARC.

In short – you’ll have to use a different from email address than from now on. ReachMail recommends that you register a domain for use when sending mail. If you already have a website, consider using that domain when sending. As a reminder, you will be prompted to change your From address when editing a message using a address

How does this affect me?
If you try to send your ReachMail mailings from a address your mail will be rejected (bounced). Mailings sent through an ESP such as ReachMail will flow out through that’s ESPs domains and IP address. This change is affecting all ESPs, not just ReachMail. Though we authenticate your messages as being part of our mail network, we cannot authenticate them as part of Yahoo’s mail network.

Why did Yahoo do this?
There’s no official word at this time but it appears to be related to a large on-going attack on Yahoo users attempting to compromise their accounts and use them for sending spam.

Will Yahoo change their policy?
It’s unclear if Yahoo will restore their old policy.

What is DMARC?
The full technical specifications of Domain-based Message Authentication, Reporting and Conformance (DMARC) are too complex to cover in this article but the DMARC goal is to provide another layer of anti-spam / -phishing technology by allowing domain owners to publish a policy for handling mail from their domain that doesn’t match their SPF and DKIM records. In other words, the owner of can publish a policy telling mailbox providers to reject all mail in which the from domain doesn’t match the domain value DKIM signature of the message and / or the SPF domain does not match. DMARC seeks to establish the relationship between the domain in the From header of the message and the message authentication.

DMARC is primarily intended as a tool for sender’s whose domains are frequently forged by phishers / spammers such as PayPal, Ebay, banks, etc.

We understand that this can be a confusing topic, please contact if you have any questions.

WordPress integration with ReachMail

Tuesday, January 21st, 2014  •  0 Comments  •  ,  •  Features

One of the most popular requests we have had is for WordPress integration. Here we will show you step-by-step how to integrate ReachMail with your WordPress blog or website. You will need the installed, not

You’ll begin with creating a form in your ReachMail account.

To create a new form, log in to your ReachMail account and navigate to the Tools tab. Select the Form Wizard & Confirmation Email option and click Add Form. You will be presented with the From Wizard creation process. Select the list you want the form to populate, the form name, and whether you want the form to be a confirmed or unconfirmed opt-in. A confirmed opt-in will have an email confirmation be sent out to the form submitter who must then approve the opt-in. An unconfirmed opt-in will directly add the submitter to the list without the confirmation of their email address.



Once you’ve completed the process of creating your form you will be brought to the Form Contents page, there you will see a section titled WordPress. This section includes the Form ID to be used with the WordPress plugin. To download the WordPress plugin simply click on the link included in the Form Contents page or download from the WordPress plugin directory at The plugin will download as a .zip file and can be uploaded to the plugins section of your WordPress site. Before moving on to install the WordPress plugin, generate an API token by navigating to Accounts, selecting the Tokens sub-navigation and clicking Generate. You will be presented with your API token. Copy this token to a safe place before leaving this page.



Once the plugin is downloaded and installed you can activate the plugin through the “Plugins” menu in WordPress. Open the Appearance menu, then select Widgets, and drag the “ReachMail Subscription Form” widget to the sidebar.



Once the plugin is in the sidebar, enter API token you previously created. Next, enter the ID of the form you would like to appear on your website and then enter a title for the form. After you have entered this information click Save. To display your form where shortcode syntax is supported use the [reachmail_subscriptionform] shortcode. The ReachMail plugin for WordPress requires the installed version and not the hosted version to work properly.



Gmail now displays images

Friday, December 13th, 2013  •  0 Comments  •  Definitions and Information,Delivery,Email

Gmail just made an announcement that they are displaying images by default now. Until now users had to click the “display images below”. Google is able to safely do this because all images will be now served through Google’s own proxy servers.

How will this affect you? You may see an increase in open rates for gmail addresses since now almost all of them will load images. (Not 100% though – some users can retain legacy behavior of images off and it’s unclear how users will be accessing email via POP and IMAP.

For more details on inserting and managing images in ReachMail check out our Mailing Editor documentation