New White Label version of ReachMail Available

Over the years many ReachMail customers have asked “Is there a white label email marketing software version of ReachMail that I can resell to my customers?” Finally – we can say Yes! Check it out here.

What exactly does a White Label version of ReachMail mean?

It means ReachMail but with all of your branding, logos and colors. Even support is under your branding including documentation.

Here’s an example of the ReachMail dashboard but with your company’s branding. (In this case, the mythical Pied Piper). Notice that both the logo and colors are different than ReachMail:

How does support work? We provide support to your end user clients by either chat or email to make sure we represent your branding.

For support requests your clients would hit the “HELP” tab in the dashboard:

If they click on the “Live Chat” a chat window would open up:

Our support representatives will provide answers and documentation that is non-ReachMail branded. Your end user clients can also open a help-desk ticket for after hours support:

How does it actually work?

You can create new accounts for your end users by having them complete a signup form that displays your branding:

A “Welcome” email arrives in your client’s  inbox with your branding.

or you can create accounts through your own dedicated portal..

Clients would login using your branded login page:

How do you keep track of activity? You’re provided notifications by ReachMail of new account signups and activity – you control who actually signs up and can see activity.

What about pricing? You control entirely the pricing. We provide special pricing packages for resellers and you can charge your own pricing to the clients. Any pricing inquiries are directed to you. On the account page here’s what you see:

Everything is done to focus attention on your brand. Blog post articles – pull in your own blog posts or if you don’t have any – non- ReachMail branded email articles from Litmus.

Ready to get started? Click here and we’ll set you up right away. Questions? Email support@reachmail.com or call us at 312-229-0110.

Add Emojis To Your Email Messages With ReachMail

Use ReachMail’s Emojis in subject lines to increase open rates up to 45%.

So…unless you lived under a rock for the past year, you couldn’t help but notice that emojis, emoticons, smiley faces, or whatever you choose to call them exploded across the internet.

Let’s start with the basics. What is an “emoji?” Emojis are pictographs—images that represent facial expressions, weather, emotions, or activities.

Here are some examples:

How can I use ReachMail to insert emoji’s?

COMPOSE MAILING

When you set up your mailing in the COMPOSE MAILING click on the emoji button to the right of the Subject field:

You’ll see a variety of emoji’s to pick from

Click on one or more – you can have multiple emojis

Who created the first emoji?

Shigetaka Kurita first created these images in the 1990′s. He was involved in the launch of the world’s first mobile internet platform.

There are as many as 1,800 emojis currently supported on various platforms, and thisn umber is set to grow. An indicator of their popularity is Facebook’s global adoption of emojis in early 2016. They are called “reactions” under Facebook posts.

Facebook Emojis:

In short, language is changing. Don’t be surprised if, in the not so distant future, children use emojis as part of their creative writing classes. Even the dictionary has its own specific area for emojis.

How is all this relevant to email subject lines?

Put simply, brands using emojis in their subject lines saw a 45% increase in their unique open rates, according to a report by Experian.

Why are Emojis so effective in increasing open rates?

Aside from being new and shiny there are several reasons why emojis are increasing open rates for brands.

Space savers:

Space is at a premium in subject lines, especially considering the increased number of email users on mobile devices. If you want your entire subject line to fit on a mobile device, you have about 30-40 characters to use max. Emojis save space. You can communicate more with less!

Convey emotion:

Brands are constantly working to make an emotional connection with their customers. Words can’t always convey emotion, but emojis do.

Creativity:

Creativity is infectious. Subject lines grow repetitive as they compete to entice users. Emojis provide the opportunity to include creativity to attract your audience.

Stand out in a crowded inbox:

Inboxes are increasingly full. It requires ongoing effort for your emails to stand out from the crowd. Emojis increase the visibility of your message and email above others.

Innovation:

Emojis are an innovative development in how we speak to each other. Utilizing them shows your company is an innovative and forward-thinking communicator.

Word of caution…

As with anything, it’s a good idea to assess the suitability of your marketing methodology. For example, if your email is addressed to a high net-worth firm of lawyers, maybe the below set of emojis are not appropriate. Perhaps it’s better to leave them out.

 

Don’t go overboard

While you might be on the emoji bandwagon, these fun little images aren’t something you want in every subject line or you’ll risk emoji burnout. Use in moderation.

Wrapping up…

There you have it. Language is changing, and in turn so are subject lines. When executed correctly, Including emojis can have a dramatic effect on your email open rates. Just remember the best emoji email marketing software is ReachMail. Sign up for free email marketing at ReachMail.

 

Bad Behavior That Trips Up Email Marketing Campaigns

As a manager of email marketing campaigns, you like to think you get it right with your messaging—people are excited to receive the emails you create, right? Unfortunately, not everyone in charge of email marketing tools uses them correctly. It’s entirely possible you’re making one or more of the many common emailing mistakes known to more savvy marketers. We think the best way to help you remember (and avoid) these worst practices is to use memorable characters to explain them! For starters, don’t be like Jeremy Grey in Wedding Crashers and just show up uninvited. Rather than email people who never signed up for your messages, invest time in developing strategies that encourage recipients to opt in to your list. Try offering deals and rewards, which are often very effective.

Stacy in Wayne’s World is another poor role model, never quite getting the clue that her ex-boyfriend moved on. If a recipient wants to unsubscribe from your emails, don’t ignore the request or make up a story about how it’ll take a while to get off the list. Just take care of it.

Make sure when people want to unsubscribe, the process doesn’t bring about aggravating images of Vizzini from The Princess Bride. Forget long checklists and multiple windows. It should be a simple click to unsubscribe, that’s it.

If you’re showing up all the time like Bob in What About Bob?, you’re doing it wrong! Sending daily messages (unless completely justified) is an easy way to turn off your target audience. Make sure when you email people, you have a compelling reason.

No email marketer wants to be like Chief Clancy Wiggum of The Simpsons. That includes you! Don’t move so quickly that you leave a bunch of mistakes in your emails. Typos, factual errors and spelling problems are just a few things that annoy recipients. Always take the time to proofread and edit carefully.

Don’t make people wait for your messages to download because of large images and fancy graphics, either. If you do, you’re Jack Sparrow of Pirates of the Caribbean. Keep emails simple and concise.

Make sure your email marketing software isn’t from the Stone Age. If you’re running an outdated platform, you’re Link from Encino Man. Emails should be optimized for mobile so people looking at messages on their phone can read them easily.

Another behavior to avoid is the old bait and switch. Don’t use provocative subject lines to trick people into reading your messages, let The Joker from The Dark Knight mess around with that. Avoid using overly exciting subject lines that don’t reflect what’s really in the body of your email.

Being aimless and unfocused like The Dude in The Big Lebowski can cause problems. After reading your email, recipients should have a clear understanding of the logical next step.

Be careful, too, that your messages don’t come across as insincere. Acting like you’re someone’s close friend when you’re not comes across as sleazy, like Ned from Groundhog Day.

And finally, make sure you use a consistent tone in subject lines and the content of your emails. Otherwise you’re acting like Frank Abagnale, Jr. of Catch Me If You Can. Be sincere and straightforward—people know you represent a business and you’re reaching out to a list. Don’t pretend otherwise.

We hope these tips make some of you squirm in your seat as you reflect on the email marketing tactics you’ve used thus far. From now on, be the good guy and follow the Golden Rule—communicate with people as you’d like other businesses to communicate with you!