Gmail now displays images

Gmail just made an announcement that they are displaying images by default now. Until now users had to click the “display images below”. Google is able to safely do this because all images will be now served through Google’s own proxy servers.

How will this affect you? You may see an increase in open rates for gmail addresses since now almost all of them will load images. (Not 100% though – some users can retain legacy behavior of images off and it’s unclear how users will be accessing email via POP and IMAP.

For more details on inserting and managing images in ReachMail check out our Mailing Editor documentation

Do you have Zombies in your email list?

Although Halloween is over you may still have the walking dead in your email list, depressing your open rates and hurting your reputation. Why? Because, according to ClickZ, ISP’s such as gmail, hotmail and Yahoo look at how engaged your list is with your email and factor that heavily in whether your email is placed in the inbox.

ReachMail’s list export tool has a feature that allows you to export and analyze unengaged email addresses. This feature is available on any list that has been sent at least 6 times since it’s creation. To use go to the dropdown menu in the Lists section and find “Export List”

 

 

Next – ReachMail can give you a preview of how exactly how many subscribers never opened or clicked your emails. To find out tick the Advanced Options “Export only records Not engaged”. You then specify how many days to look at and a query is generated showing how many were unengaged in that period.

 

 

You can then choose to export the list or re-run the query. To remove these un-engaged email addresses we recommend you upload the unengaged list and then use the “Compare and Remove” tool.

How to Market your Business for Free

Launching and promoting your business is cheaper than you think – often times you can do it for free. ReachMail, the home of free email marketing, offers these tips on cost-free ways to build a business.

Design your website for free. Jimdo.com has free web design templates, no technical expertise required. You can also build an online store as well. Webs.com also offers a similar package and also includes a mobile version as well. Add to your new website a signup page to allow new prospects to sign up for your email list.

Make sure to set up of course free company facebook and twitter accounts.

For twitter marketing, follow influential twitter accounts. If you have a great promo or idea consider direct messaging to them – they may retweet your tweet.

Post a funny video of a day in your office or maybe a sketch that includes a customer story. Add some humor but also include information about your services. Post it you YouTube.

Send out free press releases. Newsvine.com – as well as prlog.com allow you generate publicity and start getting your website linked on google

For a local brick and mortar business contact your local city hall. Cities and towns often include new businesses in their newsletter and/or websites. Contact the mayor and invite her or him to preside at your ribbon cutting for your grand opening..

Get free business contacts including phone numbers using local library card. Local library allows you to access Refrerence USA. You can search by business type, sales volume and geographic area and then you can download the results.

Pay only when you are paid. Consider paying commissions – popular sites bring traffic to your site and you pay them only when you complete a sale. Exampes include amazon.com and commissionjunction.com

A local twist on this idea is to provide a “charity night” especially good for restaurants where you pay a proceed of the sales to the charity. Again – you only pay if you get paid.

Make full use of all the google tools. Claim your Google Local Business listing, add google webmaster tools to your website to get insight and visibility to your site and set up a free Google+ site – google’s social media site.

Finally, don’t forget to setup a free for life email marketing account with ReachMail.  You can send up to 15,000 emails per month for life according to the company. They provide free templates and advanced tools like social media sharing and autoresponders as well. The paid account, $10 per month, includes a free custom template designed to echo the look and feel of your brand.