Launching and promoting your business is cheaper than you think – often times you can do it for free. ReachMail, the home of free email marketing, offers these tips on cost-free ways to build a business.
Design your website for free. Jimdo.com has free web design templates, no technical expertise required. You can also build an online store as well. Webs.com also offers a similar package and also includes a mobile version as well. Add to your new website a signup page to allow new prospects to sign up for your email list.
Make sure to set up of course free company facebook and twitter accounts.
For twitter marketing, follow influential twitter accounts. If you have a great promo or idea consider direct messaging to them – they may retweet your tweet.
Post a funny video of a day in your office or maybe a sketch that includes a customer story. Add some humor but also include information about your services. Post it you YouTube.
Send out free press releases. Newsvine.com – as well as prlog.com allow you generate publicity and start getting your website linked on google
For a local brick and mortar business contact your local city hall. Cities and towns often include new businesses in their newsletter and/or websites. Contact the mayor and invite her or him to preside at your ribbon cutting for your grand opening..
Get free business contacts including phone numbers using local library card. Local library allows you to access Refrerence USA. You can search by business type, sales volume and geographic area and then you can download the results.
Pay only when you are paid. Consider paying commissions – popular sites bring traffic to your site and you pay them only when you complete a sale. Exampes include amazon.com and commissionjunction.com
A local twist on this idea is to provide a “charity night” especially good for restaurants where you pay a proceed of the sales to the charity. Again – you only pay if you get paid.
Make full use of all the google tools. Claim your Google Local Business listing, add google webmaster tools to your website to get insight and visibility to your site and set up a free Google+ site – google’s social media site.
Finally, don’t forget to setup a free for life email marketing account with ReachMail. You can send up to 15,000 emails per month for life according to the company. They provide free templates and advanced tools like social media sharing and autoresponders as well. The paid account, $10 per month, includes a free custom template designed to echo the look and feel of your brand.