Unlike other ESPs, ReachMail allows you to send attachments with your marketing emails. We realize that our clients know best how to market to their recipients and we try to give them the freedom to do so. If you’ve ever needed to send Outlook events to your recipients, for instance, you may have been stopped from doing so at other ESPs. Well not at ReachMail. You can attach a file up to 150k in size with the click of a button. Other ESPs don’t even give you the option.
As noted above, while we do provide the ability to attach files to your email campaigns, we do limit the size of attachments for good reason. Some mail servers will block any messages with attachments. And while not all mail servers block all messages with attachments, many will still block attachments over 2MB because of the time it takes to process those files.
That’s why we’ve provided an alternative method for delivering files to your recipients. If you are using images in your email, you can upload them to your ReachMail image library and source them from our stored location. If you instead want to send a PDF file, you can upload that to our contents and assets area. We’ll host the document for you, and you can email your recipients a link to download it at their convenience.
A major advantage of storing and sending links to your documents instead of attaching them, is that we can then provide tracking information on who downloaded your file and when: giving you a detailed picture of the interest your email is generating. With an attachment, this is simply not possible.
While in some cases, attaching small files will be necessary for your marketing strategy, not attaching files to your mailing allows us to deliver your messages quicker and with a greater inbox rate. Giving your recipients the choice to download your files from our location is the safest and most effective way to deliver files to your recipients without having to deal with the pitfalls of sending attachments.