Gmail now displays images

Gmail just made an announcement that they are displaying images by default now. Until now users had to click the “display images below”. Google is able to safely do this because all images will be now served through Google’s own proxy servers.

How will this affect you? You may see an increase in open rates for gmail addresses since now almost all of them will load images. (Not 100% though – some users can retain legacy behavior of images off and it’s unclear how users will be accessing email via POP and IMAP.

For more details on inserting and managing images in ReachMail check out our Mailing Editor documentation

Do you have Zombies in your email list?

Although Halloween is over you may still have the walking dead in your email list, depressing your open rates and hurting your reputation. Why? Because, according to ClickZ, ISP’s such as gmail, hotmail and Yahoo look at how engaged your list is with your email and factor that heavily in whether your email is placed in the inbox.

ReachMail’s list export tool has a feature that allows you to export and analyze unengaged email addresses. This feature is available on any list that has been sent at least 6 times since it’s creation. To use go to the dropdown menu in the Lists section and find “Export List”

 

 

Next – ReachMail can give you a preview of how exactly how many subscribers never opened or clicked your emails. To find out tick the Advanced Options “Export only records Not engaged”. You then specify how many days to look at and a query is generated showing how many were unengaged in that period.

 

 

You can then choose to export the list or re-run the query. To remove these un-engaged email addresses we recommend you upload the unengaged list and then use the “Compare and Remove” tool.