Do you have Zombies in your email list?

Although Halloween is over you may still have the walking dead in your email list, depressing your open rates and hurting your reputation. Why? Because, according to ClickZ, ISP’s such as gmail, hotmail and Yahoo look at how engaged your list is with your email and factor that heavily in whether your email is placed in the inbox.

ReachMail’s list export tool has a feature that allows you to export and analyze unengaged email addresses. This feature is available on any list that has been sent at least 6 times since it’s creation. To use go to the dropdown menu in the Lists section and find “Export List”

 

 

Next – ReachMail can give you a preview of how exactly how many subscribers never opened or clicked your emails. To find out tick the Advanced Options “Export only records Not engaged”. You then specify how many days to look at and a query is generated showing how many were unengaged in that period.

 

 

You can then choose to export the list or re-run the query. To remove these un-engaged email addresses we recommend you upload the unengaged list and then use the “Compare and Remove” tool.

How to Market your Business for Free

Launching and promoting your business is cheaper than you think – often times you can do it for free. ReachMail, the home of free email marketing, offers these tips on cost-free ways to build a business.

Design your website for free. Jimdo.com has free web design templates, no technical expertise required. You can also build an online store as well. Webs.com also offers a similar package and also includes a mobile version as well. Add to your new website a signup page to allow new prospects to sign up for your email list.

Make sure to set up of course free company facebook and twitter accounts.

For twitter marketing, follow influential twitter accounts. If you have a great promo or idea consider direct messaging to them – they may retweet your tweet.

Post a funny video of a day in your office or maybe a sketch that includes a customer story. Add some humor but also include information about your services. Post it you YouTube.

Send out free press releases. Newsvine.com – as well as prlog.com allow you generate publicity and start getting your website linked on google

For a local brick and mortar business contact your local city hall. Cities and towns often include new businesses in their newsletter and/or websites. Contact the mayor and invite her or him to preside at your ribbon cutting for your grand opening..

Get free business contacts including phone numbers using local library card. Local library allows you to access Refrerence USA. You can search by business type, sales volume and geographic area and then you can download the results.

Pay only when you are paid. Consider paying commissions – popular sites bring traffic to your site and you pay them only when you complete a sale. Exampes include amazon.com and commissionjunction.com

A local twist on this idea is to provide a “charity night” especially good for restaurants where you pay a proceed of the sales to the charity. Again – you only pay if you get paid.

Make full use of all the google tools. Claim your Google Local Business listing, add google webmaster tools to your website to get insight and visibility to your site and set up a free Google+ site – google’s social media site.

Finally, don’t forget to setup a free for life email marketing account with ReachMail.  You can send up to 15,000 emails per month for life according to the company. They provide free templates and advanced tools like social media sharing and autoresponders as well. The paid account, $10 per month, includes a free custom template designed to echo the look and feel of your brand.

Yes you CAN send attachments with ReachMail

Unlike other ESPs, ReachMail allows you to send attachments with your marketing emails. We realize that our clients know best how to market to their recipients and we try to give them the freedom to do so. If you’ve ever needed to send Outlook events to your recipients, for instance, you may have been stopped from doing so at other ESPs. Well not at ReachMail. You can attach a file up to 150k in size with the click of a button. Other ESPs don’t even give you the option.

As noted above, while we do provide the ability to attach files to your email campaigns, we do limit the size of attachments for good reason. Some mail servers will block any messages with attachments. And while not all mail servers block all messages with attachments, many will still block attachments over 2MB because of the time it takes to process those files.

That’s why we’ve provided an alternative method for delivering files to your recipients. If you are using images in your email, you can upload them to your ReachMail image library and source them from our stored location. If you instead want to send a PDF file, you can upload that to our contents and assets area. We’ll host the document for you, and you can email your recipients a link to download it at their convenience.

A major advantage of storing and sending links to your documents instead of attaching them, is that we can then provide tracking information on who downloaded your file and when: giving you a detailed picture of the interest your email is generating. With an attachment, this is simply not possible.

While in some cases, attaching small files will be necessary for your marketing strategy, not attaching files to your mailing allows us to deliver your messages quicker and with a greater inbox rate. Giving your recipients the choice to download your files from our location is the safest and most effective way to deliver files to your recipients without having to deal with the pitfalls of sending attachments.