Watch Video Message Testing is a great way to improve the performance of your email campaigns. You can use it to simultaneously compare up to five different email messages and see which one will be the best to use. You can also use it to test one message on a small portion of your list as well. To learn how to use Message Testing check out this video

How It Works

Select one or more messages to test and then pick the list(s) you want to include. Message testing then asks you to pick what percentage of your list(s) you want to test. You schedule a mail and after that you’ll see a snapshot like the image below.
Next, select which mailing is the winner and schedule when you’d like it to be sent. It will be sent to the remainder of your list(s).

As always please contact us if you have any questions: 888-947-3224 or support@reachmail.com

John Murphy

President

Don’t forget about the other newest ReachMail feature - Social Media Sharing! Now when you create an email campaign you can also post your content to Facebook and Twitter at the same time. In addition to the standard email metrics, ReachMail also provide reports with analytics on how many individuals shared email content via social channels. To learn how to use Social Media Sharing check out this video

Watch Video

Once your subscriber list is set and your content is finalized, the next step in perfecting your email campaign is working out the details of the design. With so much of the focus being put on deliverability, growing your lists and working out the right messaging, email design can easily be forgotten or pushed to the side. By taking just a small amount of time to consider the following tips, email design can assist you in maximizing return on investment and communicating a consistent brand identity to customers.

Don’t assume images will be displayed.
In many cases, subscribers do not automatically display email images without being prompted to do so first. Consider inserting a direct call to action such as “Click here to view images” so customers are more inclined to view the email in full. Also, to avoid losing any messaging, make sure the information you want your readers to take away isn’t embedded within any images. Instead, use HTML body copy for all key messages you are trying to get across within the email.

Read more…

Marketers now able to automatically post email content on multiple social networks, enabling instant cross-channel digital campaigns.

Chicago, IL – June 29, 2011 – ReachMail, a Chicago-based email marketing service provider, is broadening their offering to include social media sharing features. Marketers now have the option to automatically post email content to their Facebook and Twitter pages each time a new email campaign is distributed. In addition to the standard email metrics, ReachMail will also provide reports with analytics on how many individuals shared email content via social channels.

ReachMail’s option to directly link e-newsletters and other promotions to various social media channels simplifies the communications process and increases viral reach, all while providing metrics to measure the overall success. With ReachMail’s social media integration, cross-channel marketing tactics are applicable to even the smallest of businesses.

“Bringing together social and email is a necessary next step toward increasing the ROI of email marketing campaigns,� said John Murphy, President of ReachMail. “Marketers are able to extend the reach of their email campaigns by communicating through multiple channels, increasing the chances of hitting consumers where they prefer to engage with an organization. This also facilitates social sharing among non-email subscribers, which is extremely valuable for increasing the effectiveness of the direct email campaign.�

The Park Ridge Historical Society, a current ReachMail customer, has already begun to use the social media sharing features: “We can now share announcements and news with all of our members instantly and more efficiently,� said Paul Adalf of the Society. “It no longer matters what their communication preference is because the social media integration helps us maximize our outreach efforts across various channels, and we can measure the results of our email content beyond simple open rates.�

To find out more about ReachMail’s social media integration features, visit www.reachmail.com.

About ReachMail
ReachMail provides a powerful, web-based method of creating, deploying and measuring email marketing campaigns. ReachMail leads the industry in email deliverability by including all deliverability tools with every ReachMail account at no extra charge. ReachMail customers enjoy the benefits of their own custom IP address, deliverability monitoring, blacklist alerts and whitelisting with all major ISPs.
For more information, contact:
Jackie Lampugnano
Walker Sands Communications
312-546-4127
Jackie@WalkerSands.com