Reach Mail Update – Making Comparing Campaigns Easier

We’ve made an update to ReachMail’s reporting capabilities and now it’s even easier to see how your mailings stack up against each other.

If you’re familiar with the ‘Compare Mailings’ report you know that in the past you’ve always had the ability to look at the 25 most recent campaigns in a group and compare their open rates, bounces and opt-outs. We’ve expanded that ability and it’s now possible to compare multiple mailings across multiple groups.

The old group compare function is still there but now you’ll notice a second tab, ‘Recent Mailings.’ In that tab you can select any number of mailings you like and quickly compare their statistics. Within the comparison report you can quickly grab the open or bounces from the delivery or jump to a campaigns individual report.

Head on over to the Reports tab and click on the Compare Mailings link to check it out.