Demographic Filtering is one of those cool features of ReachMail that I think people don’t take full advantage of. It’s a great way to focus your marketing efforts and I’ve heard a number of stories about the payoffs of taking the time to explore list data with demographic filters.

If you’re not clear about what the filters do here’s the short answer: Demographic filters select a segment of a list based on values that you select.

For example, let’s say you want to run a special promotion to only your customers in Chicago. You can use the demographic filters to select only those people with zip codes in Chicago or who have their city listed as “Chicago.”

Keep in mind that when you’re running the filters you must have a column in your list that represents the values you would like to filter (i.e. if you want to filter by zip code you must have a zip code column in your list).

Demographic filters can be used in two ways, you can use them to create a new list of recipients who match your filter criteria or you can use them to creat a mail filter that can be applied during the sending process.

Click the following links to see the different methods in action. If you have any questions please feel free to contact me at dnielsen@reachmail.com

Demographic Filters – New List

Demographic Filters – Mail Filters

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