News & Announcements
Overlooked best practices for email design05/27/11Having a well-crafted, clear, and consistent design for your brand is invaluable in today\'s cluttered digital space. Often times, businesses will use e-newsletters, blogs, and email marketing efforts to complement their presence on the web, but these cha More > | Increasing Email Retention for Greater Profits04/15/11Previously, Internet service providers looked at three particular metrics when assessing the legitimacy of an email sender: 1. How dirty the list is: Are a lot of invalid email addresses being targeted? 2. Spam complaint volume: How often do subscribers More > |
ReachMail Launches Encryption Service to Enhance Email List Management03/29/11Use of MD5 list encryption brings increased security and usability to email marketing campaigns More > | Email Marketers Should Focus On Mid-Day03/17/11Marketers strive to schedule email campaigns to appear in inboxes at the time they are most likely to read them. Data from email service provider ReachMail show that open rates can vary dramatically throughout the day, and the data are different on weekd More > |
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Wendy Chen
Cisco Systems