Work Email Trends After Hours

Nothing is certain, except death and taxes—and according to the latest surveys, nonstop work email. In Part 1, we talked about Americans’ relationship with work email and learned that while there are some differences from region to region, as a whole, work email remains a major, constant component to most people’s lives. So, is that a problem? ReachMail recently surveyed 1000 people to learn what it means to manage their inboxes.

 

When asked how much email respondents deal with, it’s unsurprising to see that 54% stated that they receive more email now than they did three years ago. Thanks to remote work and smartphone access, emailing is not limited to the 9-to-5 hours offices used to keep. 25% of respondents said they send emails after 6pm, and 23% admitted to sending emails even later, after midnight.

So who’s sending these emails? Interestingly, it’s men who are sending more after-hours emails, with 62% to women’s 46%. By age demographic, Gen Xers are most likely to send a work email after midnight, whereas 49% of Millennials claim to never click Send after 9pm. This might be because Millennials are not far enough into their careers to warrant more urgent or immediate action on business emails. The survey notes the connection between growing work responsibility and the tolerance for after-hours email. In fact, only 1 in 5 respondents who make $105k or more consistently say no to email during time off.

If Millennials are least likely to be sending post-work emails, they have the opposite issue for receiving such emails. According to the survey, Millennials get the most after-work emails at 62%, followed by 49% Gen-Xers and 47% Baby Boomers. This could be because Gen Xers were first adopters when emailing became such a prevalent part of work culture, whereas Millennials have always had email integrated into their lives, and companies might incorrectly assume that Millennials want to be connected at all hours. If they do, it’s probably not to their jobs but friends, family, and Facebook instead.

Speaking of personal time, at least 29% of those surveyed said that they frequently check their work email on days off and on weekends, and 46% check occasionally. Those percentages decrease for vacation but still—61% of people check at least occasionally while on vacation.

Why? Some respondents—in fact, 55% of Millennials—say that receiving and responding to work emails makes them feel important. That might help explain why Millennials are most likely to adopt the practice of inbox-zero than Gen-Xers and Baby Boomers. The fact that inbox-zero practitioners are more likely to check email more than 25 times per day, it’s no wonder that after-hours emails are so easily tolerated.

Target last opens or clicks – your hottest customers

What if there was a way to send an email just to your most engaged customers? Now you can do just that with list segments from ReachMail.

You can pick say people who’ve opened your email in the last week – or people who’ve clicked between January through March 10 – whatever you want. You can refine your search until you’re satisfied.

You can add additional segmentation too. Cross open activity with any other fields in your list i.e. State, Products Purchased, Gender, Job title – whatever you have.

Using list segments should should significantly increase your open rates and have a positive impact on your deliverability. Questions? Email support@reachmail.com.

The Many White Label Services Companies Can Offer

White label email marketing is not a new concept. White label services like email marketing, app development, SEO development, and e-commerce management are tried and true staples for many modern, tech-oriented businesses and agencies. Over time, white label service has expanded into many aspects of business in astounding and often unpredictable ways. Hundreds of companies now offer a near countless array of services to clients, relieving those clients of the burden of developing, mastering and bank rolling new offerings.

In the graphic below, we’ve attempted to compile the most extensive list of white label offerings on the Internet. Enjoy!

Time is money, and you don’t want to waste time or money by reinventing the wheel. It can take years of study and experience to be proficient in areas that require special knowledge, such as legal and financial matters. Considering the high-stakes of these disciplines, legal and financial work is best left seasoned professionals. Offering white label legal support and consulting services allows companies to focus on developing products and customer relationships instead of also trying to figure out complicated legal issues. White label financial products can offer a second layer of protection for both the company and the consumers by letting the financial experts do what they do best.

Another benefit of white labeling outside products and software is that a company can fully customize how their brand is built and targeted. For example, by using a reputable white label IT infrastructure product and device security software, a company can make itself more appealing to customers in which secure access and solid IT foundation are the top priority, such as banking institutions. Being able to tailor the available services to a company’s brand allows control over how the company markets itself.

Customers are attracted to ease-of-use and “one-stop-shop” solutions. By offering white label products, companies can leverage an à la carte approach to building their services, along with fine customer bases too. With a white label product, a company can provide solutions to more customer needs, which will create stronger relationships and bigger market share, without adding personnel and overhead for the company.

In the age of the Internet, there is indeed a market for anything that can be thought of. White labeling allows the building blocks of business and commerce to be more widely available and accessible, and that positively benefits the consumer.