ReachMail Launches Encryption Service to Enhance Email List Management

Chicago, IL – XX March, 2011 –ReachMail, a Chicago-based email marketing service provider, has announced its new offering, which pairs ReachMail’s existing email list management features with MD5, a list-encryption feature that suppresses unwanted email addresses. By incorporating MD5 into its offering, ReachMail clients are able to share suppression lists without risk of information theft.

Companies sending email marketing messages with special purchase offers to their subscriber base may want to avoid individuals who could make the transaction difficult, such as those with bad credit. Using MD5, these businesses can reach only their target subscribers, and do so confidentially – honoring privacy policies and internal data security policies.

MD5, the accepted industry standard in a variety of security applications, handles very large lists while sustaining mailing performance. Essentially, MD5 shares the essential information from different contact lists without disclosing the information to the user.

MD5 is also a key element in preventing duplicate sending, as it allows marketing partners to combine their email lists effectively and confidentially. Any ReachMail list can be exported and used as an MD5 suppression list.

“We are constantly helping marketers target the right people for their message, so this is a natural fit for ReachMail,” said John Murphy, President of ReachMail. “Incorporating MD5 into ReachMail’s services lets us continue to provide the quality service our clients expect while keeping data security a top priority.”

About ReachMail
ReachMail provides a powerful, web-based method of creating, deploying and measuring email marketing campaigns. ReachMail leads the industry in email deliverability by including all deliverability tools with every ReachMail account at no extra charge. ReachMail customers enjoy the benefits of their own custom IP address, deliverability monitoring, blacklist alerts and whitelisting with all major ISPs.
For more information, contact:
Jackie Lampugnano
Walker Sands Communications

Email Marketers Should Focus On Mid-Day

Marketers strive to schedule email campaigns to appear in inboxes at the time they are most likely to read them.

Data from email service provider ReachMail show that open rates can vary dramatically throughout the day, and the data are different on weekdays and weekends. The peak time for opening appears to be mid-day on weekdays.

The take-away is that marketers should send their email in late morning, shortly before the peak, to ensure being at the top of the inbox.

Weekends are an overlooked opportunity for email marketers. Research shows Saturdays had a longer time-frame for email opens, or an extended peak, also around mid-day.

When are your emails being opened?

A common concern for email marketers is when to send email. You want your recipients to notice your email when it comes in, and you want their attention focused on engaging with the email.

You don’t want to compete with 20 other messages when a recipient first opens the inbox. But when is the best time to send? The quick answer is that “it depends.” ReachMail did some research and selected aggregate numbers of emails from both b2b and consumer marketersWe picked Wednesday for a weekday and Saturday for a weekend day. The difference are striking. Click here for the results. Key takeaways:

>> Marketing emails are not “opened first thing.” In fact, marketing email peaks at around noon on Wednesday and gradually declines until 5 PM before steeply declining. We theorize that recipients primarily focus on work-related email from colleagues, clients and supervisors in the morning. Once they’ve taken care of that, they’re more open to opening and engaging your email.
* Recommendation – send email between 12-1 PM for maximum engagement
>> Email is opened earlier on the weekends. Recipients are open to engaging with marketing email all day. Starting at 9 AM and gradually peaking at noon, then dropping slightly with a sharp spike at 5 PM – recipients are steadily engaged.
* Recommendation – email between 10-11 AM, consider testing at 3 PM