Six Do’s and Don’ts of Email Design

In this article you’ll learn…

  • How to increase subscriber engagement via email design
  • Three design pitfalls to avoid
  • Three design steps you can’t afford to miss

Let’s face it. The digital space is loaded with messages from a multitude of sources; it’s chaotic at worst and untidy at best. Email inboxes are piled high with work to-dos, newsletters, notes from family, forwards from coworkers—and even the occasional letter from a foreign dignitary enticing the recipient to share bank account information in exchange for countless millions.

The result? Without a well-crafted, clear, and consistent design for your brand, your email is going nowhere in a hurry.

Many businesses use e-newsletters, blogs, and email marketing efforts to complement their Web presence, but these channels aren’t created equal. The design principles and procedures of a successful HTML email campaign are different from those of a standard website.

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