Want More Email Marketing ROI? 9 Ways to Integrate Email, CRM and Social Media

One of the biggest mistakes an email marketer can make is to treat the email list as a static, unchanging object with the goal of mass distributing one-directional messages. Instead, the list should be used as a source of valuable information – information that can help with your customer relationship management (CRM) efforts in both business-to-business and business-to-consumer marketing.

Integrate with Social Media

If you want to build relationships with your customers, you need to meet them on their level, which means engaging them on social media. Integrate social media with your email marketing campaign by providing buttons to your social media platforms, including Facebook, Twitter and YouTube. Provide rich content tailored to what you know about the individual based on information from the subscriber profile, and encourage subscribers to share it.

Click here to read more.

ad:tech New York | Exhibition and Conference November 8-10, 2011

Visit us at ad:tech New York in booth # 1101. Register for the Conference as our special guest with code: ADNY11EX20 for a 20% discount. Let’s talk about your email marketing challenges and how we can help.

As the #1 event in digital marketing, ad:tech draws over 10,000 industry professionals to its leading-edge conference and exposition to help them gain the tools and techniques needed to compete in digital’s fast-changing world.

See you in New York!