By launching an aggressive campaign that calls out Constant Contact and iContact for charging for services it offers FREE, email marketing provider ReachMail today took aim directly at its chief rival.
Calling it the “This Means More!” campaign, a twist on the battle cry “This Means War,” ReachMail targets specific areas where customers get the same services—or more—for no cost, if they switched to ReachMail from Constant Contact or iContact.
“Small businesses could save hundreds of dollars by switching to ReachMail. We offer the same or better services as Constant Contact and iContact free of charge and with better customer care,” says John Murphy, the president of ReachMail, the free email marketing provider.
ReachMail provides free templates, detailed reporting, reliable deliverability, built-in social media sharing, message testing, surveys, API and free support.
That can save an average small business up to $600 per year.
“The truth is that a free account sending 15,000 emails a month costs us very little. Yet each free account will either grow into a paying customer or tell a friend. We both win! Businesses save money, and we gain paying customers,” says Murphy.
With the continued decline in traditional media such as newspapers, email marketing is expected to become a $15.7-billion industry by 2017, according to a report by Global Industry Analysts, Inc.
And in this battle for email marketing dominance, Murphy says he’s taking off the gloves.
“It is wrong when a company needlessly charges for services,” says Murphy. “Small businesses are paying for something that we offer free and it’s crazy. By switching to ReachMail, businesses can save real money.”
ReachMail offers businesses the ability to easily and efficiently send emails and delivers top-quality customer service. In addition, small businesses who utilize ReachMail’s services tend to have “more” money in their pockets at the end of the day than those who use Constant Contact or iContact by saving on email marketing services.