ReachMail Targets rivals Constant Contact, iContact with “This Means More!” campaign

By launching an aggressive campaign that calls out Constant Contact and iContact for charging for services it offers FREE, email marketing provider ReachMail today took aim directly at its chief rival.

Calling it the “This Means More!” campaign, a twist on the battle cry “This Means War,” ReachMail targets specific areas where customers get the same services—or more—for no cost, if they switched to ReachMail from Constant Contact or iContact.

“Small businesses could save hundreds of dollars by switching to ReachMail. We offer the same or better services as Constant Contact and iContact free of charge and with better customer care,” says John Murphy, the president of ReachMail, the free email marketing provider.

ReachMail provides free templates, detailed reporting, reliable deliverability, built-in social media sharing, message testing, surveys, API and free support.

That can save an average small business up to $600 per year.

“The truth is that a free account sending 15,000 emails a month costs us very little. Yet each free account will either grow into a paying customer or tell a friend. We both win! Businesses save money, and we gain paying customers,” says Murphy.

With the continued decline in traditional media such as newspapers, email marketing is expected to become a $15.7-billion industry by 2017, according to a report by Global Industry Analysts, Inc.

And in this battle for email marketing dominance, Murphy says he’s taking off the gloves.
“It is wrong when a company needlessly charges for services,” says Murphy. “Small businesses are paying for something that we offer free and it’s crazy. By switching to ReachMail, businesses can save real money.”

ReachMail offers businesses the ability to easily and efficiently send emails and delivers top-quality customer service. In addition, small businesses who utilize ReachMail’s services tend to have “more” money in their pockets at the end of the day than those who use Constant Contact or iContact by saving on email marketing services.

Yes you CAN send attachments with ReachMail

Unlike other ESPs, ReachMail allows you to send attachments with your marketing emails. We realize that our clients know best how to market to their recipients and we try to give them the freedom to do so. If you’ve ever needed to send Outlook events to your recipients, for instance, you may have been stopped from doing so at other ESPs. Well not at ReachMail. You can attach a file up to 150k in size with the click of a button. Other ESPs don’t even give you the option.

As noted above, while we do provide the ability to attach files to your email campaigns, we do limit the size of attachments for good reason. Some mail servers will block any messages with attachments. And while not all mail servers block all messages with attachments, many will still block attachments over 2MB because of the time it takes to process those files.

That’s why we’ve provided an alternative method for delivering files to your recipients. If you are using images in your email, you can upload them to your ReachMail image library and source them from our stored location. If you instead want to send a PDF file, you can upload that to our contents and assets area. We’ll host the document for you, and you can email your recipients a link to download it at their convenience.

A major advantage of storing and sending links to your documents instead of attaching them, is that we can then provide tracking information on who downloaded your file and when: giving you a detailed picture of the interest your email is generating. With an attachment, this is simply not possible.

While in some cases, attaching small files will be necessary for your marketing strategy, not attaching files to your mailing allows us to deliver your messages quicker and with a greater inbox rate. Giving your recipients the choice to download your files from our location is the safest and most effective way to deliver files to your recipients without having to deal with the pitfalls of sending attachments.