Five Things to Never Put in your Subject Line

The importance of an enticing subject line isn’t something to be overlooked in your email marketing campaign. Your email campaign could be fantastic, but if your subject line is non-professional, confusing or deceitful, your contacts won’t open it. As an email marketer, you’ve just lost potential business and revenue.

The way in which you describe your email’s contents can make or break your email campaign. You have mere seconds to make a great impression before your potential reader moves onto the next email. It’s a complete disservice to both you and your customers to create a subject line without any thought behind it. Following are five tips that should never be used in your email marketing campaign:


1. Use excessive spacing and capitalization

Neither of these efforts will get your audience to open your email. Your product should be able to stand alone and you shouldn’t have to resort to capitalization to prove a point or spacing for emphasis.

Here’s an example of a no-no:

“DOWNLOAD this……..NOW!!!!”

2. More than one idea

The subject line should focus on the main theme of your email. Introducing too many topics in the subject line will confuse your audience and may cause hesitation on opening it. Furthermore, having a lot of characters in your subject line isn’t a mobile-friendly tactic.

3. Never mislead

Readers want to know what they’re in for when they click-through to your content. Tricking readers into opening your email campaign is going to cause annoyance and they may not open your emails in the future; worse, they may even unsubscribe from your list. The information in your email should be interesting enough that you don’t need to mislead. Instead, it caters to the reader’s interests and the subject line piques that person’s curiosity.

From an analytical perspective, misleading may also cause a spike in spam complaints, subsequently killing your deliverability.

4. Do not use “cute” spellings or put str@nge |etters 0r characters into your emails.

Not only do strange characters and spellings look like spam but they are an amateur attempt to get more readers that simply doesn’t work. Utilizing either is tacky and brings down your brand’s quality.

5. Incorrect grammar/spelling.

Spammers deliberately use incorrect spelling or grammar to identify less sophisticated recipients, according to Return Path’s Lauren Soares. By doing this, spammers can target those that are more likely to fall victim to a spamming attack.

Spam Checker Tool Improvement

ReachMail just made it easier to run a spam check on all your mailings by building the tool right into the mailing process. You’ll see at a glance how your email appears to major spam filtering providers SpamAssasin and Barracuda. You don’t have to do anything new. Simply compose your email, schedule and you’ll see at the top right a summary of your Spam Checker Score. from both providers.

For more information click “details” and you’ll be provided with a breakdown of the details of how your email stacks up

If your email appears to be spam you’ll see this preview if your email exceeds the spam threshold for either SpamAssasin or Barracuda

If you try to send an email without addressing any of the spam issues you’ll receive this message giving you the opportunity to revise your email.

Integrating Google Analytics

Reachmail is now fully integrated with Google Anaylitics! From our end, it’s just the click of a button.

If you have Google Analytics already running all you need to do is check a box when you create your email. If you don’t have Google Analytics but would like to start check out:

Once you’ve installed Goolgle Analytics ReachMail can auto populate your links with the required query string values: utm_source, utm_medium, utm_campaign, utm_content, utm_term.

We fill out the query string values with the following information:
utm_source – List Name
utm_medium – ReachMail (as in sent through ReachMail)
utm_campaign – CampaignID + Mailing Name
utm_content – Mailing Name
utm_term – ListID + List Name

To enable GA tracking on your links, simply check the Google Analytics checkbox on the edit/create mailing page:

Enable this checkbox, and we take care of the rest.