New Study offers what works in email marketing

A new study highlighted in DM News offers clear evidence that strong visuals and offers personalized by recipients past behaviors leads to the highest open and click-through rates.

Here’s a great example of great visuals in one email by VRBO – they have multiple eye-catching images that all have the same theme – plus spiced up with great offers.

SUBJECT: Plan your leaf peeping excursion

But more importantly than visuals is to make the email about THEM. Send something that they care about – and just maybe they’ll click-through. Check out how Amex catch’s the eye with just the subject line.

SUBJECT: JOHN MURPHY, You’ve Got ✉ : Some News About Your Card