Zombie addresses or unengaged recipients are people who have subscribed to your mailings but have stopped clicking or opening your messages.
According to MediaPost about 10-25% of email addresses are abandoned annually.
Why is this a problem? Campaigns sent with a high percentage of zombies look spammy to ISP’s like Aol, Yahoo, Hotmail, and Gmail. They’re likely to start junking the rest of your good, active email addresses. Your email open rates plummet.
What should you do? ReachMail has just released an enhanced Zombie list removal tool that now allows you to select multiple lists, find out how many zombies there are, and gives you options on how to remove them. Check out the details here.
Questions? Email email@example.com or call us at 888-947-3224.