White label email marketing is not a new concept. White label services like email marketing, app development, SEO development, and e-commerce management are tried and true staples for many modern, tech-oriented businesses and agencies. Over time, white label service has expanded into many aspects of business in astounding and often unpredictable ways. Hundreds of companies now offer a near countless array of services to clients, relieving those clients of the burden of developing, mastering and bank rolling new offerings.
In the graphic below, we’ve attempted to compile the most extensive list of white label offerings on the Internet. Enjoy!
Time is money, and you don’t want to waste time or money by reinventing the wheel. It can take years of study and experience to be proficient in areas that require special knowledge, such as legal and financial matters. Considering the high-stakes of these disciplines, legal and financial work is best left seasoned professionals. Offering white label legal support and consulting services allows companies to focus on developing products and customer relationships instead of also trying to figure out complicated legal issues. White label financial products can offer a second layer of protection for both the company and the consumers by letting the financial experts do what they do best.
Another benefit of white labeling outside products and software is that a company can fully customize how their brand is built and targeted. For example, by using a reputable white label IT infrastructure product and device security software, a company can make itself more appealing to customers in which secure access and solid IT foundation are the top priority, such as banking institutions. Being able to tailor the available services to a company’s brand allows control over how the company markets itself.
Customers are attracted to ease-of-use and “one-stop-shop” solutions. By offering white label products, companies can leverage an à la carte approach to building their services, along with fine customer bases too. With a white label product, a company can provide solutions to more customer needs, which will create stronger relationships and bigger market share, without adding personnel and overhead for the company.
In the age of the Internet, there is indeed a market for anything that can be thought of. White labeling allows the building blocks of business and commerce to be more widely available and accessible, and that positively benefits the consumer.