Before you can communicate your message to your subscribers, you first need to think about your offer in the broadest sense. Put yourself in your subscribers’ shoes. What are their questions, concerns and needs within your market, and how can you answer them?
To find out, you can start by creating a survey to establish what your customers want to gain from your interaction. What topics interest them most? Which types of deals do they prefer? Review conversations taking place throughout social media in which consumers are talking about you or your competitors. Use the language your audience uses when you create the subject line and body of the email.