9 Tips To Inbox at Gmail

“How can I get to the inbox at Gmail?”. Probably one of the most common questions from email marketers we get at ReachMail.

We recently attended the Email Sender and Provider Coalition semi-annual meeting in Palo Alto in May,  Gmail’s Product Manager Sri Harsha Somanachi had these suggestions to get into the Gmail inbox:

      • Personalize as much as possible – Gmail empowers users to control their inbox. If your email ends up in the bulk folder and the user marks your email as “Not Spam” Gmail will weigh this heavily in your favor and lean towards placing your email into the inbox. How should you personalize? Consider:
        • Segregating your non-openers – This will keep your spam complaints down. (Here’s how it’s done in ReachMail)
        • Personalizing content – Use the subscribers history to send them a unique appeal. Possible options beyond their name include product purchase history, website usage and to a lesser extent demographic data including age, geography and gender.
    • Take seed list inbox data with a grain of salt. If your seed list is bulking that may not necessarily reflect bulk folder placement. Seed lists such as Return Path’s Inbox Monitor  may not show user engagement like actual subscribers. Somanchi said that when he gets complaints of seed lists bulking, he often see actual subscribers inboxing.
    • Make sure your email is authenticated - At a minimum, conduct an SPF check or DKIM check. Furthermore, to be extra careful, Gmail recommends publishing a DMARC policy.
    • Send from a consistent sending IP – Gmail still strongly measures your sending IP reputation. Don’t switch it up.
    • Use GMail’s Postmaster Tools You can check on your sending reputation and can see the trendline in how your email is perceived by Gmail.
    • Starting new? Start extremely slowly – If you have a new brand or domain, Somanchi recommends starting very small. Send just 10 emails per day and ramp up only by a factor of 1.
    • Warm-up ALL your sending infrastructure - Gmail looks at everything –  your sending IP, the “From” domain, DKIM, SPF and the “from” header. If you change just one of those – (e.g. from domain), you need to warmp-up all over again.
    • Screw up? Take a break - If you send an email that severely damages your reputation – don’t “mail through”. Rest your sending infrastructure at least 3 or 4 days, correct the issue and start very slowly again.
    • Enable one-click unsubscribe - Top brands know that making it easy to unsubscribe dramatically cuts down on “spam” complaints. Don’t feel like making it easy? Your subscribers will mark your mail as “spam” if it’s difficult to opt-out. Here’s how it looks:

To enable one-click unsubscribe, Gmail states “Provide a ‘List-Unsubscribe’ header which points to an email address or a URL where the user can unsubscribe easily from future mailings. (Note: This is not a substitute method for unsubscribing.) “ Check out more at ReachMail.

Work Email Trends After Hours

Nothing is certain, except death and taxes—and according to the latest surveys, nonstop work email. In Part 1, we talked about Americans’ relationship with work email and learned that while there are some differences from region to region, as a whole, work email remains a major, constant component to most people’s lives. So, is that a problem? ReachMail recently surveyed 1000 people to learn what it means to manage their inboxes.

 

When asked how much email respondents deal with, it’s unsurprising to see that 54% stated that they receive more email now than they did three years ago. Thanks to remote work and smartphone access, emailing is not limited to the 9-to-5 hours offices used to keep. 25% of respondents said they send emails after 6pm, and 23% admitted to sending emails even later, after midnight.

So who’s sending these emails? Interestingly, it’s men who are sending more after-hours emails, with 62% to women’s 46%. By age demographic, Gen Xers are most likely to send a work email after midnight, whereas 49% of Millennials claim to never click Send after 9pm. This might be because Millennials are not far enough into their careers to warrant more urgent or immediate action on business emails. The survey notes the connection between growing work responsibility and the tolerance for after-hours email. In fact, only 1 in 5 respondents who make $105k or more consistently say no to email during time off.

If Millennials are least likely to be sending post-work emails, they have the opposite issue for receiving such emails. According to the survey, Millennials get the most after-work emails at 62%, followed by 49% Gen-Xers and 47% Baby Boomers. This could be because Gen Xers were first adopters when emailing became such a prevalent part of work culture, whereas Millennials have always had email integrated into their lives, and companies might incorrectly assume that Millennials want to be connected at all hours. If they do, it’s probably not to their jobs but friends, family, and Facebook instead.

Speaking of personal time, at least 29% of those surveyed said that they frequently check their work email on days off and on weekends, and 46% check occasionally. Those percentages decrease for vacation but still—61% of people check at least occasionally while on vacation.

Why? Some respondents—in fact, 55% of Millennials—say that receiving and responding to work emails makes them feel important. That might help explain why Millennials are most likely to adopt the practice of inbox-zero than Gen-Xers and Baby Boomers. The fact that inbox-zero practitioners are more likely to check email more than 25 times per day, it’s no wonder that after-hours emails are so easily tolerated.

Connect with over 700 apps to ReachMail

Connecting ReachMail with popular web apps is now almost as easy as pointing and clicking with a simple web app called Zapier. Zapier is tool that allows you to connect apps together without any programming required.This allows you to move data back and forth automatically.  To connect ReachMail to Zapier and then to any other app follow these instructions.

This is great because before – you would have to have advanced technical skill to connect ReachMail’s API to that other apps API – no small task.

The main benefit is that you can move email addresses back and forth between ReachMail and virtually any other application. Here’s just a small sampling of the applications you can connect to:

Gravity Forms and ReachMail. Gravity Forms is a WordPress app that makes it easy to create signup forms on your WordPress powered website.

Unbounce  and ReachMail. Unbounce allows you to build landing pages that have excellent conversion rates – meaning visitors won’t bounce away. Hence “Unbounce”

SalesForce and ReachMail. SalesForce is the world’s largest customer relationship management tool. Extremely powerful and used by some of the biggest organizations.

Google Sheets and ReachMail. Google Sheets is a cloud based spreadsheet alternative to Microsoft Excel.

WordPress and ReachMail. WordPress is a free content management system that allows you  build websites for free. You’ll be able to notify all of your ReachMail subscribers automatically when you have a new blog post.

Zoho and ReachMail. Zoho is a CRM system built for small businesses.

Invoice Ninja and ReachMail. Invoice Ninja is a free, open source way to create invoices. You’ll be able to post to ReachMail anyone you invoice through Invoice Ninja.

How would this work in actual practice? With Zapier – you can take anyone who signs up for your list in Gravity Forms automatically be added to your ReachMail account and also be added to your Zoho CRM system. Or anyone you add to SalesForce can be added automatically to ReachMail. If you then send a campaign to your contacts with ReachMail then you can update your SalesForce account with activity data, ie. opens, clicks, bounces or un-subscribes.

For a complete list of all Zapier apps that you can connect to check out https://zapier.com/app/explore.

Questions? Email support@reachmail.com or call us at 888-947-3224.