In this article you’ll learn…
- How to increase subscriber engagement via email design
- Three design pitfalls to avoid
- Three design steps you can’t afford to miss
Let’s face it. The digital space is loaded with messages from a multitude of sources; it’s chaotic at worst and untidy at best. Email inboxes are piled high with work to-dos, newsletters, notes from family, forwards from coworkers—and even the occasional letter from a foreign dignitary enticing the recipient to share bank account information in exchange for countless millions.
The result? Without a well-crafted, clear, and consistent design for your brand, your email is going nowhere in a hurry.
Many businesses use e-newsletters, blogs, and email marketing efforts to complement their Web presence, but these channels aren’t created equal. The design principles and procedures of a successful HTML email campaign are different from those of a standard website.