Integrating Google Analytics

Reachmail is now fully integrated with Google Anaylitics! From our end, it’s just the click of a button.

If you have Google Analytics already running all you need to do is check a box when you create your email. If you don’t have Google Analytics but would like to start check out:
http://www.google.com/analytics/learn/setupchecklist.html

Once you’ve installed Goolgle Analytics ReachMail can auto populate your links with the required query string values: utm_source, utm_medium, utm_campaign, utm_content, utm_term.

We fill out the query string values with the following information:
utm_source – List Name
utm_medium – ReachMail (as in sent through ReachMail)
utm_campaign – CampaignID + Mailing Name
utm_content – Mailing Name
utm_term – ListID + List Name

To enable GA tracking on your links, simply check the Google Analytics checkbox on the edit/create mailing page:

Enable this checkbox, and we take care of the rest.

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