How to use the List Sweeper

Using the list sweeper to clean up your lists but not sure which boxes to check? Answer this simple question for specific instructions. If you’re still not sure, feel free to contact us at, or call us toll free at 1-888-947-3224, ext. 1 for Customer Service.

Do you use the same list for all email campaigns in ReachMail or do you import a list frequently?

If you use the same list each time, you can simply check Mark Pending Hard Records as Permanent. This step will deactivate records that have hard bounced once from the same list. After two hard bounces a record is deactivated for you automatically.

If you import a new list frequently, it’s best to err on the side of caution. In this case, Marking Pending Hard Records as Permanent will help to an extent, but only the next time you use the same list again. By checking the following option and sub-options you will add all hard bounce records to your account’s Global Opt Out list:
Mark Select Soft Bounces Records as Permanent Hard
Permanently Deactivate in any List
Hard Bounce

The goal here is to deactivate as many known invalid addresses as possible from all new lists before you send to them. Running these steps on existing lists prior to importing or sending to the new list will help catch as many known invalid addresses as possible.

For the basics, click here.

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