ReachMail Launches API

ReachMail Launches API to Integrate with, Microsoft CRM Dynamics and Other Popular CRM Packages

Marketers now able to seamlessly tie together web-based applications and existing ReachMail software for increased ease-of-use and efficiency

Chicago, IL – Feb. 1, 2011 –ReachMail, a Chicago-based email marketing service provider, is making it even easier for marketers to execute email campaigns with the implementation of its new application programming interface (API). Marketers can connect their other existing business software, such as databases or customer relationship management (CRM) systems, to ReachMail for access to all of its benefits without logging in. Additionally, popular CRM packages such as and Microsoft CRM Dynamics can easily be integrated with ReachMail.

New CRM integration through ReachMail’s API will automatically update organizations’ systems with the results of each email campaign, providing marketers with the option to track history by customer to measure individual engagement of each message.

By exposing various components and core functions of ReachMail, users are able to create custom applications that interface with ReachMail. These applications range from simple sign-up forms for new subscribers to complex applications that identify subscribers who clicked on a particular link during a campaign and then schedule a follow-up campaign.

“Having the ability to integrate ReachMail’s API with other software brings a whole new dimension to email marketing,” said John Murphy, President of ReachMail. “It streamlines common tasks and simplifies the maintenance of large accounts, which ultimately helps marketers build more effective email campaigns that reach subscribers at the individual level.”

The ReachMail API is particularly useful for providing detailed campaign analytics, making data available for all different campaign metrics and allowing users to easily monitor the measurements most important to them.

“API from ReachMail spells automated email marketing,” continued Murphy. “This is where the future of marketing is headed, and we strive to keep pace so that we can provide the best value possible for our customers.”

About ReachMail

ReachMail provides a powerful, web-based method of creating, deploying and measuring email marketing campaigns. ReachMail leads the industry in email deliverability by including all deliverability tools with every ReachMail account at no extra charge. ReachMail customers enjoy the benefits of their own custom IP address, deliverability monitoring, blacklist alerts and whitelisting with all major ISP’s.

For more information, contact:

Jackie Lampugnano
Walker Sands Communications

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