Respond to Mobile Users with Responsive Campaigns

Do you check email on a mobile device? If so, you’re in good company. More than 64% of Americans use smartphones; the most popular apps are those that allow users to view and compose emails. The Pew report linked above indicates that more than 87% of smartphone users regularly check email from their phone.

Need more proof of mobile email’s popularity? Check your individual campaign reports. ReachMail breaks out how many of your email openers are mobile users. Many of our clients find that a large percentage of their emails are opened from mobile devices.
For example, more than 40% of this ReachMail user’s opened emails used mobile devices to open their emails:

In another real-life example, more than 85% of this ReachMail user’s opens came from mobile devices:

With so many people checking and opening emails from their mobile devices, how can you make sure your email is optimized for these users? By making your email Responsive. Responsive emails adapt to each device (desktop, tablet or mobile) to ensure they are easy to read across the most commonly used devices and email clients.
The first step toward building responsive emails is to modify your content so that users don’t have to “pinch and zoom” to consume your content. To increase responsiveness, your email design should follow these guidelines:

  • Narrow Width – scale it down from 600 to 300 or 350 pixels wide.
  • Simple Design – keep it clean and make your typography stand out
  • Organized Content – chunk content into simple blocks that can be moved around
  • Single Column – use designs with only one single column

ReachMail offers some great built-in resources to get your mobile campaigns up and running. The simplest way to make sure your campaigns are responsive is by taking advantage of our free built-in responsive templates. These templates are free with a paid ReachMail account and automatically adapt to ensure your emails can be easily read on each kind of device.

Here are two of the more than 60 responsive templates available:

After adding your content and before deploying your campaign, you can also use ReachMail’s email previews from Litmus® to make sure your email is readable on the most popular mobile and desktop email clients. Like our responsive templates, Litmus previews are built right into your paid ReachMail account.

Litmus email previews allow you to toggle between options to see exactly what your campaign recipients will see. Check out the example below:

Building a responsive campaign is a great way to make sure that your campaign is opened by more users; ReachMail gives you the tools to do it quickly and easily. To learn more, please see our support documentation, or leave us a comment and let us know what you are seeing with your mobile email campaigns.