Embed Video Into Your Email
Did you know that you can add video to your Mailings in ReachMail?
Videos can boost engagement with your emails significantly.
- A video thumbnail can improve subscriber engagement by almost 41% when it’s included in an email.
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Using the word “video” in an email subject line can increase open rates by 6%.
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Provider Intelligence Report
The provider intelligence is a result of our internal push to incorporate machine learning strategies into our back-end delivery optimization. Our data indicates that networks like Google and Outlook/MSN host mail for a significant amount of domains and as such our delivery needs to be tuned to the actual provider.
If your list is all consumer domains such as Yahoo or Gmail, this new feature won’t be terribly insightful. If you have a lot of B2B or private domains in your Lists, you may be surprised to see what the Provider Intelligence Report tells you.
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External Analytics
Data analytics help give you insight, so we added more data analytic providers to our list. Along with Google Analytics, you can now use Matomo, OpenWebAnalytics, and Oribi. No matter which company you prefer, all can be implemented directly into your email campaigns.
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